Home · Our approach
This isn't "buy leads." It's building demand through presence.
Reddit is not a direct-response channel — you can't dump budget and get forms in a week. Over 60–90 days we build expert presence, become a trusted source, and then carefully turn that into leads, rankings and AI citations that keep compounding.
Three phases. We only advance when the metrics are there.
Presence
Weeks 1–3. A few helpful comments per persona per week. No brand mentions — only useful contributions in adjacent communities to lay down trust signals.
Engagement
Weeks 3–8. 7–10 comments a week per persona, with 1–2 natural brand mentions — roughly one mention per 5–7 helpful posts. Expand into core target communities.
Demand capture
Weeks 8+. Conversion assets go live — direct links in profile and pinned posts. 2–3 strategic mentions a week, full access to priority communities.
We map your audience to roles, not clones.
A campaign runs on 5–10 distinct personas, each representing a real role in your market — with its own history, voice, target subreddits and a primary brand to surface. Mixing aged accounts (for strict communities) with fresh ones (for friendlier subs) keeps the network resilient.
- Each persona has a defined profile, voice and content pillars.
- Each persona managed separately for stability and a consistent voice.
- Clear "where we do and don't mention" rules per community.
What you get every week
- Content shipped (posts & comments) ✓
- Reach across target communities ✓
- Brand mentions & sentiment ✓
- Authority growth per persona ✓
- Google rankings on tracked queries ✓
- AI answers that name your brand ✓
If your buyers ask Reddit before they buy, it works.
SaaS & B2B
Tools, platforms and services people research and compare on Reddit.
Fintech & finance
Cards, brokers, lending and money tools with active discussion subs.
E-commerce & DTC
Products and brands where "is X worth it?" threads drive purchases.
Local & services
Service businesses and marketplaces with geo and niche communities.
Lead-gen
High-intent verticals where a single thread can return real pipeline.
Logistics & more
Trucking, freight and other professional niches with tight communities.
Not sure if yours fits? Ask us — we'll tell you honestly.
Want a plan for your niche?
Tell us your category and goals — we'll map the personas, communities and a realistic timeline.
Get your free plan